As carriers look to replace declining voice and data revenues, the concept of mobile bloatware is once again making an appearance. At a time when switching costs are virtually non-existent, can carriers and brands afford to irritate their customers?

Your personal brand can be defined through 3 key elements – your niche (your professional focus or passion), your voice (how you communicate and express yourself) and your story (what made you the person you are) - each of which has its own set of three defining attributes. Defining your brand takes both a dispassionate self-assessment and trust in those who know you well in order to dig under the surface to identify and assimilate your defining attributes into a cohesive personal brand.