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About

Being involved in the digital media, broadcasting and mobile industries for over two decades, has given me a unique perspective on business models, technologies and disruptive opportunities, which I hope to share with you in this blog.

I launched Soda Media, Inc. in 2010 with the goal to provide strategic advice and access to investment capital to companies in the media, branding and technology spaces – specifically those whose business focuses on leveraging content and media to attract and engage communities across multiple platforms.  Viewpath, Make.tv, ContentGuard, Pendrell Corp., Mindbloom (Acq. by Welltok), Tablesafe (fka Viableware), Align Broadcasting, New Frontier Media and QUU Interactive represent some of the fantastic companies that I have had the pleasure of working with in this endeavor.

Prior to starting Soda, I served as the President of Onecast, Inc. (“1CAST”), a personalized news aggregation platform backed by telecom pioneer Craig O. McCaw.  During the three years in which I led the company, my team and I worked exceedingly hard to make 1CAST the world’s first cross-platform broadcast news and information service that puts users in control of what, when and how they consume video news content.

1CAST’s unique video search and newscast platform delivered near real-time video clips of the latest headlines in business, politics, sports, technology and entertainment across any broadband enabled or wireless device.  It was been a tremendously rewarding and exciting journey and I’m extremely proud of what the 1CAST team accomplished.

Before joining 1CAST, I co-founded and served as President and CEO of Broadstream Communications, Inc., which became the telecommunications industry’s first virtual head-end and middleware service provider for Internet Protocol Television (IPTV) delivery.  During my time at Broadstream I was fortunate enough to work alongside leading programmers and broadcasters such as Viacom/MTV, Disney/ABC, NBC-Universal, ESPN Turner Broadcasting, Scripps Networks, Discovery Communications and others, and was able to successfully bring them into the Telco-IPTV space by helping co-author their content transport and affiliation agreements to deal specifically with Telco-IPTV service providers.  These efforts resulted in the IPTV industry’s largest library of live linear content rights.  Of equal significance was the fact that the Broadstream system represented the first widespread use in the US of the MPEG4 encoding standard, 16QAM satellite modulation for transponder efficiency and software-based DRM.  We also did our share of M&A at Broadstream, through the acquisition of StellarTV, a set-top-box and middleware solutions provider that went on to form the backbone of Broadstream’s Bstream middleware platform.  Broadstream was acquired by Avail Media (now called Vubiquity) in 2006.

Before co-founding Broadstream, I was General Manager of Fisher Pathways, Inc., a division of regional broadcasting company Fisher Communications, Inc. (NASDAQ: FSCI).  Pathways gave me my first in-depth exposure to programming origination and the satellite and fiber re-distribution of television and video content, which we handled for companies such as ESPN, The Portland Trail Blazers, CNN and others.  While at Pathways, my team and I were responsible for reorganizing the company and returning it to profitability in six short months.  An effort that still amazes me to this day.

I came to Fisher Pathways from another Fisher Communications subsidiary, Civia Media Group, LLC, one of the early narrowcasting companies focused on the digital signage market.  While at Civia I served as its Vice President of Market Development and Advertising Sales, where I led the network deployment of Civia’s interactive media terminals and its advertising sales teams, increasing the production of both by over 200%.

Immediately prior to Civia, I was the Vice President of Real Estate Operations for fixed broadband service provider Advanced Radio Telecom Corp. (ARTT) – since reorganized as FiberTower (NASDAQ: FTWR).  During my tenure at ARTT, I led the acquisition of over 800 Million square feet of telecommunications facilities in the United States, London and Scandinavia, through various transactions and partnerships with some of the world’s largest real estate owners and operators.  ARTT’s broadband fixed wireless network was one of the first to trial video over IP and voice over IP in a hybrid wireless/wireline network with partners such as Cisco Systems and GE Americom.

My background in the telecommunications industry began in the early days of PCS systems deployment, where I consulted and oversaw the network deployment and site acquisition efforts for GTE Mobilnet’s CDMA network build-out on the West Coast.  Through these efforts, I became a co-author of Washington State’s Wireless Siting Policy directed by Washington State’s then-Governor Gary Locke, something I am extremely proud of.

I remain very active in the digital media and communications industries, both of which I am insanely passionate about.  I am currently a member of the Academy of Television Arts and Sciences (Interactive Media Peer Group and Film Group) as well as CTAM and the IAB Long Tail Alliance.  I also serve as an advisory board member or interim operating executive to a number of promising companies.  I remain a consistent keynote speaker and panel member at numerous trade organizations, focusing on digital media, mobile platforms, branded content, social media and content rights.

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